Lord Sri Krishna is known as Gopala (protector of the Cows) or Govinda (one who gives pleasure to the Cows).
- Lord Sri Krishna, as the teacher of human society, personally showed by his acts that the mercantile community, or the vaisyas or business or trading community, should herd Cows and thus give protection to these valuable animals.
- Protection of Cows is the single-most important principle towards saving the whole world from both moral and spiritual degradation. Simply by protection of Cows all the wonderful benefits of religiosity and piety will be automatically achieved without any separate endeavor.




